Experience

I often say I’ve been everything in an agency structure other than an art director (though I also know how to work with these creative types). I’ve spent time as a member of brand, production, media, creative, and PR teams, and now find myself “client side.”

Currently

I am the Director of Marketing and Communications at the Crocker Art Museum. In this role, I lead the Museum’s public relations, advertising, publications, social media, design, and other communications. This role is truly the culmination of skills developed over the course of my career. As team lead I serve a variety of functions including:

  • Strategic direction and planning

  • Public and media relations

  • Advertising and marketing planning

  • Messaging and communication strategy

  • Mentoring, growth and team leadership

  • Campaign analysis and insights

  • Marketing and messaging best practices

  • Spur cross-department collaboration

  • Growth of relationships with community and business organizations

Before That

Before specializing in the digital media field, my experience ranged from traditional public relations to interactive project management at traditional and digital agencies - Mering, RSE, BKWLD and Perry Communications.

  • Client management and relationship development

  • New business development and presentations

  • Campaign analysis and insights

  • Creative best practices in digital channels

  • Agency and client education on platform trends and updates

  • Growth of relationships with key media partners including Facebook, Google, Pinterest, Snapchat

  • General interactive strategy and planning

  • Digital project management

  • Management of internal and external creative and developer teams

  • Internal process development and management

  • Social media plan development and execution

  • Advertising and public relations account management

  • Event planning and execution

  • Public relations writing, web and collateral development

  • UX, Wireframes, Information Architecture, web content development

  • Production and trafficking of display, rich-media and PPC campaigns

  • Reporting, analysis, testing and optimization of sites and campaigns

On The Side

I love to stay engaged and actively seek opportunities to support organizations and causes I believe in. Some of my current and past community involvement includes:

  • Sierra 2 Center for the Arts and Community : Board of Directors Vice President and Development Committee Chair

  • Sierra Forever Families : Wonder program Mentor and Marketing Committee Member

  • St. Francis High School : Alumnae Board President and Marketing Committee Member

  • Sac Ad Club, Sacramento Public Relations Association

Skills and Capabilities

  • Digital Media Strategy and Planning

  • Relationship Development

  • Client and Project Management

  • Process Development

  • Campaign Analysis

  • Social Media Strategy and Management

  • Communication and Presentation

  • Budget Management

  • Team Leadership and Structure